e-commerce and covid

E-Commerce & Adapting To Covid-19

We’re living through pretty unprecedented times and e-commerce could be paramount. At the beginning of 2020, very few of us could have anticipated what the months ahead would hold for us. And for the rest of the world too! Rather than following our usual routines and looking forward to holidays we’d booked, concerts we’d bought tickets to and other social events, many of us have now found ourselves in a lockdown situation. Where we can only leave our homes for essentials, like food or medication. Covid-19 has created a worldwide pandemic that many people are struggling to deal with on a personal level. But businesses are suffering too!

Every company relies on transactions and sales taking place in order to generate profit. But with the current world situation and the relative instability of jobs right now, people are becoming more reluctant to spend their income or savings on anything but essentials. On top of this, business operations are inevitably having to change. Chances are your business is going to have to adapt to survive these times. Here are a few areas you can focus on to keep afloat and generate profit during these trying times. If you don’t know what E-Commerce is, heres a good definition.

Ensure You Have an E-Commerce Website

The first thing you need to do during this outbreak is to ensure you have a high quality, high performing website. Prior to the pandemic, there were businesses that operated on a brick and mortar basis (with physical stores) and businesses that operated online (with E-Commerce stores). There were also businesses that dabbled in both. At the moment, E-Commerce is the only way forward – purely because people cannot leave their homes right nw!

If you want to reach customers or clients, make sales and generate a good revenue. This is for the sake of your staff members’ safety, your customers’ safety and your own safety. Only businesses selling essential goods should still have their physical doors open. Operating online cuts out physical customer contact and it allows more staff members to work from home. Just be sure to limit orders so your warehouse staff aren’t overwhelmed and can maintain social distancing measures when picking and packing!

Make Your E-Commerce Website the Best It Can Be

Setting up a website can seem like a relatively simple process. There are platforms that allow you to set up, use pre-made templates and get started in this way. But if you want a professional presence and to generate as many sales as possible, you’ll benefit from bringing professionals in to work on your site. They’ll be able to create a unique design that fits your brand aesthetic, incorporating branded colours, fonts and more. They’ll also have insight into user experience or “UX” design, ensuring that your page is easy to navigate and a pleasure to use.

Sure, these may be uncertain times we’re living in. But this just makes it more important now than ever to invest in your company and give it all it needs to continue operating. Get started in the right direction by trying E-Commerce. Then create a site to be proud of.

The Digital Lark


Leighton Buzzard
LU7 3YS

projects@thedigitallark.co.uk

The Digital Lark 2020 ©