It’s a pretty established fact at this point that social media isn’t going anywhere. It might have once seemed as though it was going to be little more than a fad. But the truth is that social media is an essential part of many people’s lives. This means that it’s an equally essential part of any business’s marketing strategy. Sites like Facebook are an incredible tool in your marketing arsenal. But far too often they end up getting ignored. With that in mind, here are just a few things to help you better understand the power of Facebook ads as a marketing tool and help you start using it to benefit your business today!
Social media is obviously one of the most cost-effective marketing methods available. Mainly because so many of the platforms are free to use. You can achieve huge reach and traffic from a well written post. However, even paid services like Facebook ads offer great value for money. It costs around £5 to reach 1000 people (depending on the quality of your ads). Which if you compare to traditional methods (flyers, posters, bill boards etc) the cost per reach is incomparable!
Additionally you have full of control over how much you spend on any ads depending on what you actually want and need from them. Many people don’t realise you can set your budget so you know EXACTLY how much you are going to spend. This means that you’re always able to work your marketing strategies around your business’s budget. Something that can be pretty difficult with other forms of marketing – even other digital ones.
Feedback is crucial for any kind of marketing. You need to know if something is working. And you also want to be sure that you’re not just throwing your money away. Compare this to printing flyers – you have all of your ad spend up front, and if the promotion fails? Money lost. In contrast, with the detailed analytics provided with Facebook ads, you’re going to be able to immediately and easily observe how effective your ads are and where you need to make changes in terms of ad copy and content.
AND if you find one of your ads is performing well, you can increase the budget and kill the ones that aren’t!
One of the biggest sources of frustration for a lot of business owners when it comes to their marketing is that, if you realise that a certain marketing strategy isn’t really working, there’s a chance that you’ve already committed to something, both practically and financially. If you’re handing out flyers for your business, you will have already made the commitment to them by the time you’re handing them out. With Facebook ads, if there is some element of them that really isn’t working that well, you can easily control them. You can make adjustments based on existing analytics. This ensures that you not only get the best possible return on investment but that it happens as quickly as possible.
You’ve got to remember that Facebook ads are an incredibly useful tool. But it’s certainly not the only social media service available to you. Sites like Twitter and Instagram offer many of the same benefits. You’ve just got to be sure that you’re paying attention to the things that make these various platforms unique. By tailoring the way that your business interacts with them accordingly, social media can be one of the most powerful tools you have in your business. But you’ve got to know how to make the most of them.