If you want to grow your business past the stage of word-of-mouth, then you need to be taking a serious look at the major search engines. Below, we list the 4 reasons why you NEED to be paying attention to Google. If you want to find out more about how to build your online profile, feel free to check out our other blogs!
When do people use search engines? In fact, when do you use search engine yourself? 90% of the time, it’s when you need an answer to a question. In marketing terms, you are aware of a problem and you need a solution. You’re ready to buy.
Okay, let’s say you are a clothes outlet for women. Someone types into Google:
“Women’s Formal Dresses”
This query has a high buyer intent. Meaning the person asking, is looking to buy pretty fast. And guess what? If you can get your website to be the first thing they see, you’ll be in a much better position to sell to them than if you weren’t visible on Google.
How is this different to other forms of marketing? Google is pretty unique in that it allows you to market directly to people looking to buy asap. You don’t have spend time nurturing leads or warming up cold audiences.
Did you know, according to Junto digital, 93% of online experiences begin with a search engine (Check out these really interesting stats!) Which means that if you’re not on Google, you’ll never be able to compete.
Page 2 of any Google search result. Seriously, nobody goes there. 75% of users never scroll past the first page. So if your business isn’t on the first page, they may as well not be on there at all.
Okay, so this is a common joke in the digital world and it also might be a bit extreme, but the stats back this up. If you’re on the first page, you’ve got a huge chance to increase traffic to your website and so increase your conversions. And that’s where you should be aiming.
Okay so this is a little bit misleading – getting returns on Google is definitely not free – whether it’s your own time and effort or whether it’s paying an expert to do it for you.
But, when you are ranking high organically for a particular keyword or set of keywords, then you are pushing traffic to your page for free. Of course, you can pay to get to the top of Google using ads, but when you are up there organically, it’s free. If you want some tips on how to rank higher on Google, take a look at our blog post on Inbound Marketing.
Google is huge, and it is only getting bigger. More and more businesses are using it to advertise – don’t get left behind. And if you don’t believe me, take a look at these stats from HubSpot:
So, if your business isn’t on Google, you can probably agree that you are missing out on sales. If you want to know how we can help get your business on Google, or boost it higher up the search rankings, drop us a quick message today!